When launching e-commerce, you have to take into account key aspects such as the possibilities of changes to the basic structure, the usability of the product sheets and alternatives that are provided during the sale and after sale to users that come to an online store.\

After having made many online stores, No Face we are clear about the most important requirements to get the best online store taking into account the SEO and user experience, so we want to share with you the key aspects to have a great e-commerce. Most of the functionalities and options are developed based on an online store.

What are the key points in the product sheets of an online store?

All customers are not the same. With this premise, we must keep in mind to what type of clients we are going to focus our sales efforts and focus on them

It is important to Studio Ghibli to understand that age can be a limit to spending. Very young people do not have a large amount of money to spend, and older people are very reluctant to buy through the Internet and use it mostly to get information and if needed, call the company. Since the important thing here is to save costs, it is not ideal to have a telephone assistance system.

About sex, it is essential to understand it through the shopping habits of men and women, who are far from similar. Women buy more through the internet, but men tend to make larger purchases. However, because companies tend to focus their web pages for men, there is a very large gap in the female audience. You can decide based on the target audience.

What are the key aspects of the purchase process in an online store?

In addition to having a payment gateway with an agile structure and with few steps, you must assess, according to the business model and the sales strategies of the company, some actions within the purchase process that help generate added value and a good user experience with the brand.

Usability of the shopping cart

Once you click on “add to cart”, the best option is to automatically add to the shopping cart that article and that the user stays on the same page; Not that it is redirected to the cart. If we do not do so, we are taking you out of the products so you may lose chances of other sales.

Shipping options

Offer the possibility of selecting the agility of the shipment (“shipping in 24 hours”, “Shipping in 48 hours” …), is an option highly valued by the user. Although this may mean an increase in shipping costs, it is the user who can choose if he is willing to pay or not to receive the item in less time.